RSM Revs Up Teesdale’s Recycling Campaign
20th February 2007
Red Squirrel Media is putting the va-va-voom into Teesdale District Councils recycling campaign by turning used cans into cars for local information posters.
The posters, which depict a car made of recycled cans and pose the question What could your recycled can be next? are among a raft of promotion materials designed by the RSM team for the £8,000 campaign, funded through WRAP (the Waste and Resources Action Programme).
Other products in the package include:
- 5,000 fridge magnets detailing which household waste items are suitable for recycling
- 5,000 stickers telling householders what they should and shouldn’t put in their collection boxes
- 1,500 ‘sorry I missed you‘ cards to be used in doorstep promotions
- two A4 four-page newsletters (12,000 run on each)
- two six-page two-fold A5 guide to collection services and times (6,500 run on each)
RSM graphic and web designer Liam Crean said: “We have carried out numerous recycling campaigns for local authorities under the WRAP banner and research shows that they really do make a difference in terms of improving local recycling rates.
“We are well versed in delivering high-quality eye-catching literature that adheres to strict WRAP guidelines and incorporates the nationally recognised recycling logo.
“Our experience in this area also helps us effect substantial cost savings for clients, for example by printing newsletters back-to-back to create greater paper efficiencies, lower carbon emissions and saving on print costs.”
The Teesdale project, which began in November, is due to be completed end of February for roll out throughout the year.
Nadia Wetherell, environmental services officer for Teesdale District Council said:
" This is the first campaign of its type to be run by Teesdale District Council and RSM have been extremely helpful in guidng us through the process. The artwork is brilliant - very high quality and very colourful. It's the first time Teesdale residents will have received such in-depth information about recycling and we are confident that the campaign will be well worthwhile. "