Red Squirrel Media Wins Groundbreaking Climate Change Contract
12th March 2007
Bradford Council is to run one of the first local authority publicity campaigns in the UK to raise public awareness about climate change.
With the help of funding from DEFRA (Department for Environment, Food and Rural Affairs) the local authority plans to spend it on posters, fliers and Press advertisements that bring home the message of global warming.
Young multimedia design company Red Squirrel Media of Otley has won the contract to design the campaign’s concept, strap-line, and various communications, including billboards, bus shelter posters and bus adverts throughout the city.
RSM projects manager Suzanne Hudson said: “We are delighted to have been awarded this leading edge contract after putting together a highly creative campaign that uses photography to illustrate the affects of climate change on the seasons.
“We have a strong track record working for the environment and have delivered hundreds of successful recycling campaigns for local authorities.
“The issues of climate change and global warming can no longer be ignored. Hopefully the Bradford contract will be the first of many to make people sit up and realise that it is up to every single one of us to do our best to make a difference.”
Running under the slogan Tackling climate change together, the Bradford campaign splits into four distinct stages - spring, summer, autumn and winter - showing how climate change means traditional distinctions between the seasons no longer apply.
In the spring, posters will show a conker in a spring meadow, with a call to Conker climate change; in summer the posters will depict a snowball against a summer backdrop of butterflies; in autumn an Easter egg appears against an autumnal scene; and in winter a tennis ball rests in the snow.
Bradford council's senior marketing officer Clare Bussingham said: "Getting the message across about climate change is very important to us and ties in with the Bradford Council's whole ethos of recycling, regeneration and the creation of sustainable communities.
" We have worked with Red Squirrel Media on recycling campaigns in the past and have always been impressed by their excellent attitude and ability to work well under pressure. Their ideas for this contract brief are extremely clever in their simplicty. The campaign has the kind of high visual impact which we are sure will grab the public's attention and really raise awareness about climate change locally."
RSMs commitment to doing its bit for the environment extends beyond its professional design and communication services. The company, based at the Wharfebank Business Centre, donates five per cent of all its profits to conservation.
For the next year this money will go to the preservation of red squirrels and their habitats.