Climate Change - Facing the Challenge
05th May 2007
Why act now?
Today climate change is one of the most significant sustainability challenges facing us. You cannot help notice the increased media coverage, as Governments, Companies and the public are having to adapt to a climate constrained future as they realise we can no longer ignore climate change. Communicating the message has never been so important, and through providing a dedicated capability in this area, Red Squirrel Media can identify and offer clients the most effective communications vehicle to maximise the impact of your message to tackle the challenge posed by climate change.
Bradford case study
At Red Squirrel Media we are dedicated to solving all your design and communications challenges, and are proud to be one of the first agencies involved in promoting climate change with Bradford MBC. We are confident our ground breaking campaign will lead the way for other local authorities to get involved and encourage others that tomorrows climate is today’s challenge. For more information on the Bradford campaign and a chance to see how other DEFRA funded organisations are tackling climate change, please visit the DEFRA website
Communicating your message
Communications comes in many guises. Whatever the challenge, we research, discover and uncover as much as we can about your organisation and the people you are trying to reach.
To communicate effectively about any issue, it is important you consider:
- what your message is trying to portray
- who your message is aimed at the current views/opinions of your target audience
- what views/opinions you would like your audience to think about
- how you can get your message across to maximise effectiveness
Once established, our talented team of researchers, designers, developers and copywriters work together to find the best ways to express your message more clearly, powerfully and personally.
We are also adept at monitoring and evaluating your communications campaign. Our team of researchers can contribute a wealth of experience to establish how successful your campaign has been through a variety of research techniques such as attitudinal surveys, focus groups and brand awareness exercises.
For more information, talk to us and judge for yourself on how Red Squirrel Media can help you overcome your climate change communications challenges.
Testimonials
“ Getting the message across about climate change is very important to us and ties in with the Bradford Council’s whole ethos of recycling, regeneration and the creation of sustainable communities.
“ We have worked with Red Squirrel Media on recycling campaigns in the past and have always been impressed by their excellent attitude and ability to work well under pressure. Their ideas for this contract brief are extremely clever in their simplicity. The campaign has the kind of high visual impact which we are sure will grab the public’s attention and really raise awareness about climate change locally.”
Clare Bussingham, Bradford Council’s Senior Marketing Officer
“ RSM was extremely enthusiastic about working with us, which really helped our decision to choose them over other design teams.“ They produced top quality designs and were open and honest about costs, even highlighting areas where we could maximise our budget through efficiency savings such as with print costs.“ We are very pleased with the way our campaign is going and are confident that our residents find the materials easy to understand. We would definitely use RSM’s services again.”
James Vance, Sustainability/HECA Officer for Corby Borough Council
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