Red Squirrel Media helps launch groundbreaking
CSR initiative
3rd March 2008
Red Squirrel Media has helped to create a groundbreaking initiative in the world of responsible business practice.
The CSR Consortium, which has gone into 2008 with 22 consultancies, will provide strategic and tactical expertise across all areas of responsible business practice.
Areas covered include CSR strategy, performance management, health, safety and wellness, environmental management and environmental coaching, organisational change, community engagement and regeneration, customer service, HR performance, diversity, training and development, socially responsible recruitment and supply chain management.
Agencies with a CSR approach to PR, marketing and design have also been brought on board to ensure that clients’ messages are communicated responsibly.
Red Squirrel Media was invited to help create the consortium because of its commitment to the CSR agenda. We will provide expertise in the areas of strategic campaign marketing, multimedia design and research.
Suzanne Hudson, Business Development Manager said: “We are delighted that our knowledge and expertise made us an obvious choice for helping to create this groundbreaking initiative. It comes at a time when the responsible business agenda is truly gaining momentum.”
As well as providing a single point of contact, the CSR Consortium service providers will help demystify corporate social responsibility and show how a responsible approach is good for creating sustainable businesses.”
Consortium spokesman Mervin Straughan said: “The service providers have been handpicked. Having Red Squirrel Media on board brings a wealth of expertise and will strengthen our range of CSR-related services.
“There isn’t a week goes by without some business research emerging about the impact of a responsible approach, often warning that businesses that fail to recognise and act on the opportunities will be caught out.”
For further details: www.csrconsortium.co.uk