Telling the media what you are doing is one thing, getting them interested is another.
So many public relations campaigns and marketing offensives fall down on their inability to harness the might of the media in telling their story at a local, regional or national level. Dull press releases and wordy status reports are destined to hit the wastebasket without so much as the batting of an eye - wasting vital money, time and resources.
Red Squirrel Media’s team of experienced Press and broadcast journalists knows what hardpressed news and feature editors are looking for and how to ensure your message captures their imagination. It’s not a magic formula, just a highly developed understanding built on years of working on the ‘other side of the fence’.
Liaising with you and our wide network of contacts we will provide words and pictures, ‘sell-in’ features, distribute press releases and information packs, arrange interviews and photo shoots that will raise the profile of your organisation and your campaign.
And because our success is measured in vital column inches and airplay, you will be able to measure the value of our no-nonsense service for yourself.
What they say
“The team used every form of media to get as much coverage as possible for our Recycle for Calderdale campaign. Press advertisements. They produced posters, leaflets, newsletters, Press advertisements and helped maximise both Press and broadcast media interest in our high-profile campaign launch in Halifax town centre, plus a series of subsequent roadshow events staged to coincide with National Recycle Week and other key calendar dates. I have to say, the concentrated and systematic approach meant there was little way people could avoid hearing about the campaign.”
Alison Howard, Waste Awareness and Education Officer, Calderdale Council
